google climate

google climate

CONCEPT

ui/ux, visual

CONCEPT

ui/ux, visual

DURATION

4 week sprint - fall 2019

DURATION

4 week sprint fall 2019

PROMPT

challenge led & supervised by Google Creative Labs to use an emerging technology and Google to appeal to a target audience

PROMPT

challenge led & supervised by Google Creative Labs to use an emerging technology and Google to appeal to a target audience

CHALLENGE

How can we utilize Google to reach climate change skeptics?

How can we utilize Google to reach climate change skeptics?

How can we utilize Google to reach climate change skeptics?

How can we utilize Google to reach climate change skeptics?

Climate change has been a topic of controversy for a long time. Millions of statements about climate change show up on Google searches —anywhere from myths to scientific facts. 

Climate change has been a topic of controversy for a long time. Millions of statements about climate change show up on Google searches —anywhere from myths to scientific facts. 

Climate change has been a topic of controversy for a long time. Millions of statements about climate change show up on Google searches —anywhere from myths to scientific facts. 

Climate change has been a topic of controversy for a long time. Millions of statements about climate change show up on Google searches —anywhere from myths to scientific facts. 

Screen Shot 2019-11-13 at 1.56.48 AM

THE EXPERIENCE

Search "climate change" on Google.

Search "climate change" on Google.

Search "climate change" on Google.

Search "climate change" on Google.

Classify 3 climate change statements as myth or fact.

Classify 3 climate change statements as myth or fact.

Classify 3 climate change statements as myth or fact.

Classify 3 climate change statements as myth or fact.

Certify the statements that you believe are true –with verified resources all across Google.

Certify the statements that you believe are true –with verified resources all across Google.

Certify the statements that you believe are true –with verified resources all across Google.

Certify the statements that you believe are true –with verified resources all across Google.

And if you chose incorrectly –you're simply given a fact with many references to back it up. 

And if you chose incorrectly –you're simply given a fact with many references to back it up. 

And if you chose incorrectly –you're simply given a fact with many references to back it up. 

And if you chose incorrectly –you're simply given a fact with many references to back it up. 

RESEARCH

Too much information can 

be overwhelming.

Too much information 

can be overwhelming.

Too much information can 

be overwhelming.

Too much information can be overwhelming.

Before this project, I was fairly uneducated when it came to the topic of climate change. From watching crash courses on YouTube to reading NASA articles, I quickly realized that there is an overwhelming number of statements floating out there.

A lot of myths are worded to sound just as scientific as facts. From the perspective of a common user, I understood that the most important thing to me was to see verified credibility behind the statements I was reading about. 

Before this project, I was fairly uneducated when it came to the topic of climate change. From watching crash courses on YouTube to reading NASA articles, I quickly realized that there is an overwhelming number of statements floating out there.

A lot of myths are worded to sound just as scientific as facts. From the perspective of a common user, I understood that the most important thing to me was to see verified credibility behind the statements I was reading about. 

Before this project, I was fairly uneducated when it came to the topic of climate change. From watching crash courses on YouTube to reading NASA articles, I quickly realized that there is an overwhelming number of statements floating out there.

A lot of myths are worded to sound just as scientific as facts. From the perspective of a common user, I understood that the most important thing to me was to see verified credibility behind the statements I was reading about. 

Before this project, I was fairly uneducated when it came to the topic of climate change. From watching crash courses on YouTube to reading NASA articles, I quickly realized that there is an overwhelming number of statements floating out there.

A lot of myths are worded to sound just as scientific as facts. From the perspective of a common user, I understood that the most important thing to me was to see verified credibility behind the statements I was reading about. 

Before this project, I was fairly uneducated when it came to the topic of climate change. From watching crash courses on YouTube to reading NASA articles, I quickly realized that there is an overwhelming number of statements floating out there.

PROBLEM

Forcing statements upon skeptics will never work.

Forcing statements upon skeptics will never work.

Forcing statements upon skeptics will never work.

Forcing statements upon skeptics will never work.

Realistically, the chances of climate change skeptics opting into experiences targeted at them are very low. People who identify as climate change skeptics often suffer from misinformation and denialism.

Their beliefs can range from ideas that humans are not the cause of carbon monoxide emissions, to the idea that global warming in its entirety is not real. 

Realistically, the chances of climate change skeptics opting into experiences targeted at them are very low. People who identify as climate change skeptics often suffer from misinformation and denialism.

Their beliefs can range from ideas that humans are not the cause of carbon monoxide emissions, to the idea that global warming in its entirety is not real. 

Realistically, the chances of climate change skeptics opting into experiences targeted at them are very low. People who identify as climate change skeptics often suffer from misinformation and denialism.

Their beliefs can range from ideas that humans are not the cause of carbon monoxide emissions, to the idea that global warming in its entirety is not real. 

Realistically, the chances of climate change skeptics opting into experiences targeted at them are very low. People who identify as climate change skeptics often suffer from misinformation and denialism.  

People don't have a safe            space for information.

People don't have a safe      space for information.

People don't have a safe space for information.

People don't have a safe  space for information.

In this day and age, it's hard to trust one site or news source for information on controversial topics. Companies and news agencies have underlying agendas and biases that can dismay viewers' looking for unbiased information. Users shouldn't have to factor in bias when looking for facts. 

In this day and age, it's hard to trust one site or news source for information on controversial topics. Companies and news agencies have underlying agendas and biases that can dismay viewers' looking for unbiased information. Users shouldn't have to factor in bias when looking for facts. 

In this day and age, it's hard to trust one site or news source for information on controversial topics. Companies and news agencies have underlying agendas and biases that can dismay viewers' looking for unbiased information. Users shouldn't have to factor in bias when looking for facts. 

In this day and age, it's hard to trust one site or news source for information on controversial topics. Companies and news agencies have underlying agendas and biases that can dismay viewers' looking for unbiased information. Users shouldn't have to factor in bias when looking for facts. 

TARGET USER

TARGET USER

"I've heard a lot about climate change...I haven't had the time to sift through the internet and verify what's real."

"I've heard a lot about climate change...I haven't had the time to sift through the internet and verify what's real."

"I've heard a lot about climate change...I haven't had the time to sift through the internet and verify what's real."

"I've heard a lot about climate change...I haven't had the time to sift through the internet and verify what's real."

As we've discussed, targeting extremists will not result in the most effective experience. Humans are stubborn and will sometimes run at the first sight of conflict.

However, infleuncing people who are not super set in their ways can prove to be productive. Users from uneducated backgrounds or biased environments can be influenced with the incentive of credible information.

As we've discussed, targeting extremists will not result in the most effective experience. Humans are stubborn and will sometimes run at the first sight of conflict.

However, infleuncing people who are not super set in their ways can prove to be productive. Users from uneducated backgrounds or biased environments can be influenced with the incentive of credible information.

As we've discussed, targeting extremists will not result in the most effective experience. Humans are stubborn and will sometimes run at the first sight of conflict.

However, infleuncing people who are not super set in their ways can prove to be productive. Users from uneducated backgrounds or biased environments can be influenced with the incentive of credible information.

As we've discussed, targeting extremists will not result in the most effective experience. However, infleuncing people who are not super set in their ways can prove to be productive. 

Users from uneducated backgrounds or biased environments can be influenced with the incentive of credible information.

SOLUTION

By designing an experience for everyone, we can invite all sides of the spectrum to the table.

By designing an experience for everyone, we can invite all sides of the spectrum to the table.

By designing an experience for everyone, we can invite all sides of the spectrum to the table.

By designing an experience for everyone, we can invite all sides of the spectrum to the table.

My research on climate change led me to believe that the only way to possibly reach a range of skeptics was to present an opportunity to them that is solely led by credible resources and providing the most unbiased space possible. 

My research on climate change led me to believe that the only way to possibly reach a range of skeptics was to present an opportunity to them that is solely led by credible resources and providing the most unbiased space possible. 

My research on climate change led me to believe that the only way to possibly reach a range of skeptics was to present an opportunity to them that is solely led by credible resources and providing the most unbiased space possible. 

Let's present an opportunity to people that is solely led by credible resources and providing the most unbiased space possible. 

Climateicon1
climateIcon2
climateicon3

Parse popular claims from Google

Parse popular claims from Google

Parse popular claims from Google

Parse popular claims from Google

Provide a hub of resources

Provide a hub of resources

Provide a hub of resources

Provide a hub of resources

Use blockchain to verify sources

Use blockchain to verify sources

Use blockchain to verify sources

Use block chain to verify sources

TECHNOLOGY

Data Mining Google

Data Mining Google

Data Mining Google

Data Mining Google

Google is the most visited website on the internet. The search engine indexes billions of web pages, and around 5.6 billion web searches per day. 

There isn't a better place to parse the most written and shared climate change claims from all over the world. By mining this data we can find out where these sources come from, what their web traffic is, and inevitably their credibility.

Google is the most visited website on the internet. The search engine indexes billions of web pages, and around 5.6 billion web searches per day. 

There isn't a better place to parse the most written and shared climate change claims from all over the world. By mining this data we can find out where these sources come from, what their web traffic is, and inevitably their credibility.

Google is the most visited website on the internet. The search engine indexes billions of web pages, and around 5.6 billion web searches per day. 

There isn't a better place to parse the most written and shared climate change claims from all over the world. By mining this data we can find out where these sources come from, what their web traffic is, and inevitably their credibility.

Google is the most visited website on the internet. The search engine indexes billions of web pages, and around 5.6 billion web searches per day. 

There isn't a better place to parse the most written and shared climate change claims from all over the world. By mining this data we can find out where these sources come from, what their web traffic is, and inevitably their credibility.

Blockchain 101

Blockchain 101

Blockchain 101

Blockchain 101

Blockchain is an emerging technology that is on the rise —and very confusing to the average person. Here's what you need to know:

Blockchains are a way to keep and verify records of pieces of data (blocks) that are housed on a public database (the chain). Each block needs to be verified before it can be added to the chain, in which it recieves it's own hash (a unique code). An entire network of computers must verify the information before the block can be added.

In the case that someone hacks or changes a block on the chain, it will immediately change it's hash code and affect the rest of the chain. This prevents hackers from getting away from altering data. 

 

Blockchain is an emerging technology that is on the rise —and very confusing to the average person. Here's what you need to know:

Blockchains are a way to keep and verify records of pieces of data (blocks) that are housed on a public database (the chain). Each block needs to be verified before it can be added to the chain, in which it recieves it's own hash (a unique code). An entire network of computers must verify the information before the block can be added.

In the case that someone hacks or changes a block on the chain, it will immediately change it's hash code and affect the rest of the chain. This prevents hackers from getting away from altering data. 

 

Blockchain is an emerging technology that is on the rise —and very confusing to the average person. Here's what you need to know:

Blockchains are a way to keep and verify records of pieces of data (blocks) that are housed on a public database (the chain). Each block needs to be verified before it can be added to the chain, in which it recieves it's own hash (a unique code). An entire network of computers must verify the information before the block can be added.

In the case that someone hacks or changes a block on the chain, it will immediately change it's hash code and affect the rest of the chain. This prevents hackers from getting away from altering data. 

 

Blockchains are a way to keep and verify records of pieces of data (blocks) that are housed on a public database (the chain). Each block needs to be verified before it can be added to the chain, in which it recieves it's own hash (a unique code). 

Climate change statements can be verified using blockchain. News verification blockchains are already out there and can be greatly improved on in the future. 

 

PROCESS

Here's a brief look into my design considerations.

By designing an experience for everyone, we can invite all sides of the spectrum to the table.

By designing an experience for everyone, we can invite all sides of the spectrum to the table.

By designing an experience for everyone, we can invite all sides of the spectrum to the table.

In today's day and age, where online users sometimes feel their data is unsafe, it's important to use visual style to comfort them —especially if there's any kind of data mining involved.

HALFANDHALF

Fact Module

Fact Module

Fact Module

Fact Module

Even though some changes may seem small, trying to make Google Climate the most unbiased and welcoming space possible for all users was a challenge for me.

Every design decision I made involved putting the visual priority on assuring users and not making them feel attacked.

I took many design considerations in the process of trying to make Google Climate the most unbiased and welcoming space possible for all users. 

Immediately presenting users with idea of bountiful references will build trust with them. 

I took many design considerations in the process of trying to make Google Climate the most unbiased and welcoming space possible for all users. 

Immediately presenting users with idea of bountiful references will build trust with them. 

I took many design considerations in the process of trying to make Google Climate the most unbiased and welcoming space possible for all users. 

Immediately presenting users with idea of bountiful references will build trust with them. 

factmodule

EXPLORATION

processmodule
processmodule3
processmodule2

Myth Module

Myth Module

Myth Module

Myth Module

A user experience designer never punishes the user. I tried to make the myth bust module look as close to the fact module as possible.

The goal of this experience is not to rub it in the user's face, but to simply provide them with a fact that they didn't know. 

A user experience designer never punishes the user. I tried to make the myth bust module look as close to the fact module as possible.

The goal of this experience is not to rub it in the user's face, but to simply provide them with a fact that they didn't know. 

A user experience designer never punishes the user. I tried to make the myth bust module look as close to the fact module as possible.

The goal of this experience is not to rub it in the user's face, but to simply provide them with a fact that they didn't know. 

A user experience designer never punishes the user. I tried to make the myth bust module look as close to the fact module as possible.

The goal of this experience is not to rub it in the user's face, but to simply provide them with a fact that they didn't know. 

mythmodule

EXPLORATION

mythprocess3
mythprocess2
mythprocess

FOR THE FUTURE

Wage Gap? Gun Control? This is a design system.

Wage Gap? Gun Control? This is a design system.

Wage Gap? Gun Control? This is a design system.

Wage Gap? Gun Control? This is a design system.

I believe that a number of controversial topics can be implented in this news verification system. Any issue that has a wide variety of statements online is a hot spot for controversy and misinformation. Climate change is not the only topic that would benefit from an unbiased, blockchain verified space for learning. 

Any issue that has a wide variety of statements online is a hot spot for controversy and misinformation.

Climate change is not the only topic that would benefit from an unbiased, blockchain verified space for learning. 

SOURCES

 

NASA Climate

https://climate.nasa.gov/causes/

https://climate.nasa.gov/scientific-consensus/

 

World Wide Fund for Nature

https://www.wwf.org.uk/updates/10-myths-about-climate-change

 

Conservation International

https://www.conservation.org/stories/11-climate-change-facts-you-need-to-know

 

Rainforest Alliance

https://www.rainforest-alliance.org/articles/five-common-claims-made-by-climate-change-skeptics?gclid=EAIaIQobChMIjp7ilbrV5AIVYSCtBh2jiA7VEAAYASAAEgJos_D_BwE

 

Blockchain 101

https://www.leewayhertz.com/blockchain-fake-news/

http://graphics.reuters.com/TECHNOLOGY-BLOCKCHAIN/010070P11GN/index.html

https://www.investopedia.com/terms/b/blockchain.asp 

 

NASA Climate

https://climate.nasa.gov/causes/

https://climate.nasa.gov/scientific-consensus/

 

World Wide Fund for Nature

https://www.wwf.org.uk/updates/10-myths-about-climate-change

 

Conservation International

https://www.conservation.org/stories/11-climate-change-facts-you-need-to-know

 

Rainforest Alliance

https://www.rainforest-alliance.org/articles/five-common-claims-made-by-climate-change-skeptics?gclid=EAIaIQobChMIjp7ilbrV5AIVYSCtBh2jiA7VEAAYASAAEgJos_D_BwE

 

Blockchain 101

https://www.leewayhertz.com/blockchain-fake-news/

http://graphics.reuters.com/TECHNOLOGY-BLOCKCHAIN/010070P11GN/index.html

https://www.investopedia.com/terms/b/blockchain.asp

Interested in working with me?

Send me a message at smliu1313@gmail.com!